Anna Mazurkiewicz-Pizło, BEng, PhD
Faculty: Tourism and Recreation
Field of education: Tourism and Recreation
Studies completed at University of Environmental and Life Sciences in Poznań and Postgraduate Studies in Public Relations at Warsaw University. PhD defended at University of Life Sciences in Warsaw. One of the first to undertake research into the wine tourism, completed with a monograph entitled: ‘Enotourism as chance for the socioeconomic development of rural areas’ (2013). Author of approximately 100 publications and chapters in scientific monographs, among others, ‘The use of the Internet in the promotion of tourist enterprises’, ‘Enotourist promotion on the example of the Podkarpacie Region’, ‘Typology of wine tourism consumers’ as well as ‘The importance of non-profit organisations in developing wine tourism in Poland’. Co-author of books on marketing. Reviewer in several scientific journals, among others, ‘Journal of Tourism and Culture Change’ and ‘Current Issues in Tourism’. Member of the Scientific Society for Management and Organization (since 2013), Polish Scientific Society for Marketing (since 2014) and Association for Tourism and Leisure Education (2016-2017). Scientific internships in Norway (Stavanger, Oslo), Slovakia and Poland.
- marketing communication, innovativeness of marketing activity, marketing;
- marketing research, new methods of gaining information;
- wine, development of wine-making and enotourism;
- development of rural areas;
- quality of life of rural households;
- regional development.