MA Wojciech Liszka
Faculty: Tourism and Recreation
Field of Study: Tourism and Recreation
He likes challenges and ambitious projects, the more demanding, the better. He has devoted all his professional life to hospitality and he can say that he knows this branch extremely well. He publishes his remarks on the hospitality branch on his blog on hospitality, tourism and meeting industry.
He had a brilliant beginning of his career in Foxwoods Resorts & Casino in Connecticut USA, the largest casino in the world. In Poland, he was for 11 years connected with the prestigious brand of Radisson Blu hotels in Szczecin, Warsaw and Cracow. In 2015, he set up a firm – Z-Factor.
Apart from operational counselling, Z-F specializes in providing advanced equipment for hotels such as Demand Outlook – online conference benchmarking system or Test Call program for studying and raising the effectiveness of sales.
In his work, he is extremely effective and open to interesting initiatives. He is never afraid of facing the new, the yet unknown and the yet unattained. His ideas and actions have always distinguished the hotels he worked for from these of his competitors. Radisson Blu Hotel in Cracow with which he was related over the past few years, has been awarded, among others by Business Traveler, as the best business hotel in Poland and Forbes magazine distinguished it as the laureate of the “Leaders of Sustained Development’ survey for being the first hotel in the world and the first firm in Poland to receive the BS8901 certificate.
He is the originator and initiator of Poland Business Run – a charity sports event, at present the largest relay race in Poland and Meetings Week Poland – currently the largest event in the branch of meetings in the country.
Apart from his hospitality-related activities, he is president of Business Board of Vistula University in Warsaw. For years, he has been actively involved in the activity of the organization Meeting Professionals International Poland of which he was a co-founder and whose members twice entrusted to him the position of its President.
He has his own opinions, the drive to carry things through and the readiness to share his knowledge and passion with others. What he always emphasizes is that it is only the beginning.
In private, he is keen on basket ball and acts as a basket ball referee as well as an eager runner and an eternal optimist.
Areas of didactic/scientific interests:
- big data;
- development of start-ups (tourism and hospitality).